Tonik Gym (www.tonikgym.ro) is a fitness and bodybuilding club from Timişoara, which rapidly gained its recognition among other fitness clubs around.
It’s not usual when going into a fitness and bodybuilding club to see huge drawings on the walls, it’s not usual that such a location is monochromatic, without any of the bling-bling that we got so used to. However, Tonik Gym is a fitness and bodybuilding club which has a monochromatic website and full-of-graffiti walls. By using these guidelines, we tried to create something different, powerful and unique. The project is multimedia all the way down, including print materials, sport sacks and T-shirts, interior and exterior graffiti up to an interactive experience and Flick account.
You can find the official press release about this launch at X3 Studios Press.
