X3 Studios Blog

Nowadays the most difficult thing to achieve is to be understood. Regardless of the industry or field we’re talking about, the background noise is so loud that most of our efforts are directed towards being heard. And when that miracle happens and the world actually listens, we usually lose ourselves. We got so used to shouting into the crowd, yelling out opinions and impressions, without being responsible for them (with all the other chaotic noise, who cares about one more voice).

Maybe that’s the reason why we, as a company, didn’t speak up in some situations others might have. We didn’t want to be part of a crowd too busy hearing only themselves and continuously arguing about their own purpose in life. But we forgot one thing: if we don’t speak out for ourselves, others will. Of course, that does have its advantages, but in the end, your voice should be the one that matters, not the interpretation by others.

And that’s how this blog was born. Its main and foremost purpose is to offer all relevant information about X3 Studios, about who we are and how we think, for all who wish to know us. Not everybody will agree with us at all times - and I really hope you don’t; however, this blog will represent X3 Studios 100% (except Sorin’s daily jokes that would need a whole new approach)

Today, June 11, we launched the official X3 Studios blog in English! We translated most of the posts from the past 6 months for your reading pleasure. In the name of the entire team, I welcome you and have fun!

The 2008 edition of RoBlogFest, the only festival that awards the Romanian blogging community, ended today. This year’s winners were announced at the party that took place in Fabrica on Friday. We can only feel honored that X3 Studios blog got the third place for “The best company blog“, the first two places going to GSP journalist’ blog and Mediafax.

We want to thank the RoBlogFest organizers, and we can only make a promise to you, our readers, that our blog will stay as sincere as it was until now, and will continue, as Stefan said in his post , to represent 100% X3 Studios.

Today we launched the first disco-blog from Romania, following the online presence of Club 30. The people interested in what is new inside the club have now an extended and more direct communication channel with Club 30.

Groovy!

The starting point for my post is a true fact: the last person to join our team found out about our available position as a Flash Designer from a friend who read Radu’s post. We had a lot of problems with finding the right person for the job. The applicants were either under-qualified, either vain, or they didn’t fit the profile because of their attitude. In other words the recruiting process was a complete failure. However, the applications and answers that we received from Radu’s blog made a difference, making us wonder if during all this time we looked in the right direction.

Here would be a proper place and time when we can start talking about a company blog. There are some very important characteristics that such a blog has: transparency, relevancy, accuracy etc. To all these characteristics we can add one more: a company blog can become a very important tool if you want to make talented individuals join the team. Why does this happen? The answer is simple: the search area is more specific, you are addressing a target audience that is interested in what you have to say as a company, you can benefit from the company’s good name and prestige.

Also, I want to talk about the difference between a blog which has as the only purpose recruitment - and a company blog. The latter has the advantage that it gives the potential new team member valuable inside details about the company, about the team, in other words such a blog gives the potential new comer a starting point in creating for himself a realistic picture about the company that he wants to join. Of course, this may only happen if all the posts that are written are sincere.

Why a company blog?

Blog. A four-letter word that is a more obvious proof of globalization than McDonald’s or Coca-Cola. These four letters generate 1.7 billion results on a Google search. Blogging is both trendy and important, an invention that changed the way information is spread over the Internet, and that allows anyone to express themselves and communicate freely in this virtual world. The things one can find on blogs are diverse and vary from public interest news to website launches or competitions. There is no information that cannot be posted on a blog and offered to the whole world.

Although blogs started out as online journals for a few enthusiasts, they became, over time, an interesting idea for companies as well. They managed to provide a solution to a complicated problem, offering a direct and permanent communication channel with anyone interested. A company blog can humanize a company, helping it become more than a name or a just a portfolio. There’s no lie here, no marketing or PR strategy. A company is way more than what a corporate website can describe. A company is represented by people, who have personal opinions, who are skilled in certain domains, who have fun and put a lot of passion in their work.

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An X3 Studios work, this blog was created to better interact with clients. It has an intuitive interface, where users can leave their comments on every post, sign up for newsletter or RSS feed. The posts are divided into categories.

There are a lot of interesting sections for the club’s clients: events and parties, with details, where clients are invited to leave their comments or suggestions.

The favorite section of the blog, Party Viewer, is always up to date, users being able to save images on their own computers, post images on their personal site or send them to friends.

Other sections of interest are: Bar Life, where one can find cocktail recipes, and Menu.

For more details you can visit the virtual coffee shop www.darc.ro, a friendly place where you can “sit and relax”.