The starting point for my post is a true fact: the last person to join our team found out about our available position as a Flash Designer from a friend who read Radu’s post. We had a lot of problems with finding the right person for the job. The applicants were either under-qualified, either vain, or they didn’t fit the profile because of their attitude. In other words the recruiting process was a complete failure. However, the applications and answers that we received from Radu’s blog made a difference, making us wonder if during all this time we looked in the right direction.
Here would be a proper place and time when we can start talking about a company blog. There are some very important characteristics that such a blog has: transparency, relevancy, accuracy etc. To all these characteristics we can add one more: a company blog can become a very important tool if you want to make talented individuals join the team. Why does this happen? The answer is simple: the search area is more specific, you are addressing a target audience that is interested in what you have to say as a company, you can benefit from the company’s good name and prestige.
Also, I want to talk about the difference between a blog which has as the only purpose recruitment - and a company blog. The latter has the advantage that it gives the potential new team member valuable inside details about the company, about the team, in other words such a blog gives the potential new comer a starting point in creating for himself a realistic picture about the company that he wants to join. Of course, this may only happen if all the posts that are written are sincere.
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