Timişoara, June 13th 2008 – X3 Studios announces the completion of phase one of the image implementation strategy for Bellevue Residence. Bellevue Residence is a key project for X3 Studios, for wich the interactive design studio created a unique online concept for the real estate marketplace from Romania.
The X3 Studios team provided a complete range of services for the Bellevue Residence project.
We started with the identity package, then moved on to the print materials needed to define the marketing strategy and then finished with creating and developing an interactive online experience, www.bellevueresidence.ro. It was a great challenge for our team due to the unique features we wanted to bring in - says Ştefan Szakal, Creative Director at X3 Studios.
The real innovation is the virtual tour created by X3 Studios which gives the visitor the impression of a real experience, by showcasing the residential complex in a continuous presentation.
”The online component has an essential place in our marketing and communication strategy for Bellevue Residence. Being an ultra exclusivist residential complex, situated in an ideal location – above Braşov, surrounded by nature – a very important request for implementing the brand was the development of an online platform to communicate not only information but also feelings and values. And the extrapolation of the print materials on this platform was a very delicate issue from our point of view.
But we had a great chance to find in X3 Studios the partner who immediately understood our strategy, and the creativity and talent of this team made it possible for us to even outrun our initial ideal objective. I am thus convinced that for the phases to come we can count on at least one partner … called X3 Studios - concluded Laurenţiu Popelea, Managing Partner at Gabi’s Development.
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About Bellevue Residence: Bellevue Residence is a premium real-estate project, developed in multiple phases by Gabi’s Development from Braşov, Romania. The project, estimated at over 100 million Euro, is located on top of the Warthe Hill in the middle of Braşov, in an ideal location which offers a unique view over the entire downtown Brasov. In its final phase the project will include a residential complex, a hotel, spa centre, conference rooms and restaurants.