X3 Studios Blog

We all know that people are born with imagination. A very important thing to keep in mind when talking about design. Just like a painter who needs to be trained both artistically and technically, to be able to represent on canvas the image created in his mind, a designer has to follow up on an idea. As far as printing is concerned, the idea can outrun the limits of the digital display, having at hand a series of additional techniques. Each printing material has some characteristics which, if taken into consideration from the very beginning, can help a designer accomplish higher quality work. For example, if I am to deliver a message on a piece of wood, it would be absurd to print on it a text with a Photoshop emboss effect, when this technique is available by the means of a “printer” that carves the wood, giving me a solution that is closer to what I had in mind.

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