X3 Studios Blog

Style can be compared to a spoiled child who helps his parents rediscover their spirit and, along with this, their identity. It is full of energy, individuality but concomitantly is full of a vulnerable sensitivity. It helps you rediscover yourself, reinvent yourself, giving you the opportunity to look beyond appearances, discover the human element which gave birth to it, which defines and outlines it. It is an expression of time without reflecting circumstances. It makes you see and think about character, and many times it bedazzles you by its spontaneity.

It is also the fructification of a unitary thinking through individualization, where each individual can find himself again and again, and even more than that, each individual can rediscover himself, because each one of us should have the possibility to express and evolve freely and creatively. This is how you discover that the link between form, content and context is not an artificial one; it is the personality of the entity as a whole.

The style is outlined through the value of the individual and is further helped by the chosen means of expression. It is backed up by essence and form as a whole to generate coherence, and the rhythmic chromatic schema underlines the unpredictable, experiment, leading to dynamic solutions which stir the senses, enlarging the semantic base, concomitantly breaking the conventions.

All these principles define and emphasize our attitude towards the Internet, where, in our company’s vision, the main actor is the unique experience that is perceived and interpreted by the public.

The starting point for my post is a true fact: the last person to join our team found out about our available position as a Flash Designer from a friend who read Radu’s post. We had a lot of problems with finding the right person for the job. The applicants were either under-qualified, either vain, or they didn’t fit the profile because of their attitude. In other words the recruiting process was a complete failure. However, the applications and answers that we received from Radu’s blog made a difference, making us wonder if during all this time we looked in the right direction.

Here would be a proper place and time when we can start talking about a company blog. There are some very important characteristics that such a blog has: transparency, relevancy, accuracy etc. To all these characteristics we can add one more: a company blog can become a very important tool if you want to make talented individuals join the team. Why does this happen? The answer is simple: the search area is more specific, you are addressing a target audience that is interested in what you have to say as a company, you can benefit from the company’s good name and prestige.

Also, I want to talk about the difference between a blog which has as the only purpose recruitment - and a company blog. The latter has the advantage that it gives the potential new team member valuable inside details about the company, about the team, in other words such a blog gives the potential new comer a starting point in creating for himself a realistic picture about the company that he wants to join. Of course, this may only happen if all the posts that are written are sincere.

Why a company blog?

Blog. A four-letter word that is a more obvious proof of globalization than McDonald’s or Coca-Cola. These four letters generate 1.7 billion results on a Google search. Blogging is both trendy and important, an invention that changed the way information is spread over the Internet, and that allows anyone to express themselves and communicate freely in this virtual world. The things one can find on blogs are diverse and vary from public interest news to website launches or competitions. There is no information that cannot be posted on a blog and offered to the whole world.

Although blogs started out as online journals for a few enthusiasts, they became, over time, an interesting idea for companies as well. They managed to provide a solution to a complicated problem, offering a direct and permanent communication channel with anyone interested. A company blog can humanize a company, helping it become more than a name or a just a portfolio. There’s no lie here, no marketing or PR strategy. A company is way more than what a corporate website can describe. A company is represented by people, who have personal opinions, who are skilled in certain domains, who have fun and put a lot of passion in their work.

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