Style can be compared to a spoiled child who helps his parents rediscover their spirit and, along with this, their identity. It is full of energy, individuality but concomitantly is full of a vulnerable sensitivity. It helps you rediscover yourself, reinvent yourself, giving you the opportunity to look beyond appearances, discover the human element which gave birth to it, which defines and outlines it. It is an expression of time without reflecting circumstances. It makes you see and think about character, and many times it bedazzles you by its spontaneity.
It is also the fructification of a unitary thinking through individualization, where each individual can find himself again and again, and even more than that, each individual can rediscover himself, because each one of us should have the possibility to express and evolve freely and creatively. This is how you discover that the link between form, content and context is not an artificial one; it is the personality of the entity as a whole.
The style is outlined through the value of the individual and is further helped by the chosen means of expression. It is backed up by essence and form as a whole to generate coherence, and the rhythmic chromatic schema underlines the unpredictable, experiment, leading to dynamic solutions which stir the senses, enlarging the semantic base, concomitantly breaking the conventions.
All these principles define and emphasize our attitude towards the Internet, where, in our company’s vision, the main actor is the unique experience that is perceived and interpreted by the public.
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